A New Horizon 🌊✨
For those of you who follow my blog, I now have a new blog space at: www.annikaalexandrasweden.com
I'm currently designing it and only have one blog post at the moment, so bear with me while I get everything working.
This is part of a rebrand that reflects my evolution and outcome of my healing journey. As many of you know, I have been on a creative healing journey since January 2024. But lately, something has shifted internally. I now feel that I have healed a lot of things in my life. I’ve reached a point where I accept that every day is part of the healing process. I’ve always understood that our bodies are natural healing machines, and that being in nature is the best medicine there is. It really is that simple. Being in nature and living in a place that feels safe is, of course, healing. But I want my brand to be about presence, not about healing the past, because I’ve done that, and now I welcome all of life’s inevitable challenges.
When I think about the state of the world and how many people I know are suffering in their own lives, I feel a responsibility to uplift through presence and beauty. And through my own healing and groundedness within, I feel ready to take on that responsibility. There is nothing inauthentic about not sharing my suffering and choosing to be a lantern in a harsh world. I don’t need to show myself crying in my content for you to know I’m going through the same things because I am. I'm human, just like you. I cry, I laugh, I dance like a crazy person, I sing in the shower, I cry and laugh at the same time, I have nightmares, I wake up in a sweat, I have headaches, etc. These are universal emotions and truths that we all share. But after this year, I feel called to bring light to the world through my art and presence.
This is why I’m shifting into this new energy and space. Over the past year, I’ve healed in ways I never thought possible. This new beginning and voice reflect who I am today. My brand now carries the energy I’ve found through healing, groundedness, presence, and peace. To honor that, I feel it’s time for my work to no longer be about healing, but from healing. About presence and sharing the life I chose to live by the sea, in the quiet fishing villages, surrounded by waves, seagulls, and lanterns swinging in the wind. Through that lens, my content will focus on capturing the beauty of this place, in the moment. Why? Simply because it makes me happy. There doesn't have to be any logic or strategy to it. I think when we spend time around happy people, we feel happy and inspired. So that is what I hope to give to you through sharing my life here.
This is me letting go of an old version of myself and welcoming in brightness, warmth, and peace.
I hope my growth inspires you and that I'll be seeing you on my new blog space.
Much love to you!
Annika
P.S. I feel this song captures the journey I've been on since January 2024. The tension between wanting to live authentically and being pulled back by distractions, doubts and fears. Yet, still a yearning to move forward with intention and clarity.
